Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to do so has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for example for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

Contact us

Person responsible
Contact us on request. The controller responsible for data processing is Ira Neumann e.K., Eickedorfer Str. 1A, 28879 Grasberg Germany, +49 (0) 4208-8285280, info@blue-heeler.de

Proactive contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The purpose of data processing is to process and respond to your contact request.
If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, e-mail address, message text) only to the extent that you provide. The data processing serves the purpose of establishing contact.
If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us without affecting the lawfulness of processing based on consent before its withdrawal. Your customer account will then be deleted.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. If there is no adequacy decision by the EU Commission, such as for example for transfers to the USA, the data transfers are based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de

Advertising

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Use of the e-mail address for sending direct advertising
We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to do so means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your right to object in the legal notice. You can also use the link provided in the promotional e-mail. This does not incur any costs other than the transmission costs according to the basic rates.

Shipping service provider

Forwarding the e-mail address to shipping companies for information on the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of forwarding is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Payment service provider

Use of PayPal
We use the PayPal payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

All PayPal transactions are subject to the PayPal privacy policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; “PayPal”) on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented range of different payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Affiliate advertising tracking

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The following information may be collected in the process: IP address, date and time of the page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analyzed.
The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks. Both Google and US government authorities have access to your data. Your data can be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.
When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 p. 1 TTDSG in conjunction with. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Plug-ins and miscellaneous

Use of Cloudflare
We use the Cloudflare CDN content delivery network from Cloudflare Inc. on our website. (101 Townsend St, San Francisco, CA 94107, USA; “Cloudflare”). This is a supra-regional network of servers in various data centers to which our web server connects and via which certain content of our website is delivered.
The data processing serves the purpose of optimizing the loading times of our website and thus making our offer more user-friendly.
Among other things, the following information may be collected: IP address, system configuration information, information about traffic from and to customer websites (so-called server log files).
Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 para. 1 lit. f GDPR to the processing of personal data concerning you.
You can find more information on data protection when using Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/.

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and uses data from visitors to the websites when they access the pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
Further information on the collection and use of data by Google can be found in Google’s privacy policy at https://www.google.com/privacypolicy.html. You can also change your settings there in the data protection center so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transferred to the USA. There is no adequacy decision by the EU Commission for the USA. Data is transferred on the basis of standard contractual clauses, among others, as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks.
The processing of your personal data takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and ways to protect your privacy, please refer to YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Data subject rights and storage duration

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
In addition, according to Art. 21 para. 1 GDPR to object to the processing based on Art. 6 para. 1 f GDPR, as well as against processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

State Commissioner for Data Protection of Lower Saxony
Prinzenstrasse 5
30159 Hanover
Phone: +49 511 1204500
Fax: +49 511 1204599
E-mail: poststelle@lfd.niedersachsen.de

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.

last update: 29.11.2022