
- Various dirt brushes
- Shining brush
- clean cloth or cream brush
- Clean cloth for polishing
- Cleansing foam and sponge
- Shoe polish or shoe wax
Welcome to Blue Heeler!
We want our shoes to be your faithful companions for a long time! By providing helpful guidance on leather care, we hope to contribute to the longevity of your shoes and, in turn, to sustainability as a whole.
Whether you’ve just bought new shoes or your favorites have been sitting in the closet for a while… your shoes deserve to be pampered regularly with a product tailored to the leather—a sort of “wellness program.”

| ADVANTAGES | DISADVANTAGES | |
|---|---|---|
| Shoe polish | penetrates deep into the leather and provides more | offers almost no protection against moisture and dirt |
| refreshes the color | Adds a little shine after polishing | |
| Schuhwachs | Schutz vor Nässe und Schmutz | wenig Pflege-Eigenschaften |
| Gloss after polishing | ||
| Leather Conditioner | Waterproofing | Use sparingly; too much can damage the leather |

The rule here is: Clean first—then polish!
Be sure to remove surface dirt before using any care products.
The gentler, the better… which means you shouldn’t apply shoe polish or wax to a dirty shoe. Otherwise, there’s a risk that the shoe will look blotchy after treatment. Furthermore, the dirt prevents the nourishing shoe polish from being absorbed into the leather.
For smooth leather, a cloth is often sufficient; it should be damp—but not wet—if necessary.
Otherwise, you can also gently brush off superficial dirt with a soft brush.
For heavy soiling, apply cleaning foam to the shoe with a sponge and leave to work for approx. 5 minutes. Then remove with a slightly damp cloth. The foam removes the deep-seated protection from the leather.

Care products should only ever be applied to a dry shoe.
Shoe polish or wax makes smooth leather supple in the long term
You can choose either a clear version or one that matches the color of your shoes.
The colored version also helps hide minor scratches and refreshes the color.
There are waterproofing products specifically designed for leather, available as sprays or wax-based leather creams.
The waterproofing forms a protective film on the leather that prevents moisture from penetrating it.
However, it does not make the leather waterproof. Leather has the natural ability to absorb, retain, and release moisture.
This property is maintained through careful and regular care.


Due to its rough surface, suede is more susceptible to soiling and moisture. If this material is not cared for properly, it can quickly look stained and dirty. It can also become porous and the color loses its intensity.
Suede definitely needs more intensive care than smooth leather, but it is not more time-consuming, as you do not use shoe polish or wax and therefore do not need to polish it.
Instead, it’s a good idea to use different brushes, such as
a dust brush for removing surface dust
and
a special suede brush for heavy soiling and stains.
Brushing suede is like giving a good massage:
As gently as possible—as firmly as necessary …

It’s best to do this daily or after each use to remove surface dust—
see also “Care in Between.”
This may seem excessive at first, but the effort is manageable and worth it in the long run. Even after a short walk, fine dust settles on the leather, which appears slightly gray in dark colors. If this dust is brushed off immediately, it only takes a few moments and the dust has no opportunity to penetrate deeper into the leather. If you don’t do this, the dust will settle in the leather the next time it comes into contact with moisture at the latest and a much more time-consuming wet cleaning will then be necessary.
In the case of coarse soiling and stains, e.g. mud, it is advisable to clean the shoes when damp and again as soon as possible after wearing them, when the dirt has not yet set in.
Important: Always treat the entire shoe or both shoes, as otherwise localized water marks may form; in particular, with light-colored suede shoes,
color variations may occur after cleaning.





Nubuck leather also belongs to the suede family and is characterized by its velvety soft surface, which makes it look very elegant. This leather is very breathable, but also less UV-resistant than other types of leather and the color fades quickly in the sun.
The open-pored leather soaks up moisture quickly and dirt quickly settles on it. Shoes made of this leather should therefore only be worn in dry weather if possible. These properties also determine the care.
Here too, reaching for the brush every day saves a lot of time in the long run. Dry cleaning for in between or as a basis for the wellness program.
As described above, fine dust is deposited every time you wear them. To prevent this from penetrating deeper into the leather in the long term, it should always be removed as far as possible with a dirt brush; a brush with rubber bristles, for example, is recommended for light soiling and a special brush with metal bristles for heavy soiling. Brushing also roughens the leather again and restores the characteristic velvety look and forms the basis for the wellness program.
If the nubuck leather shoe does get wet, we recommend brushing it off with a damp dirt brush until the material is evenly damp, otherwise water marks and color differences may form. Always treat both shoes.
For heavier soiling and stains, liquid cleaning agents, e.g. mild bamboo lotions or foam with a stronger cleaning effect, should be used as follows.

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