{"id":82463,"date":"2024-05-06T16:13:54","date_gmt":"2024-05-06T14:13:54","guid":{"rendered":"http:\/\/blue-heeler.de\/privacy-policy\/"},"modified":"2026-10-09T14:19:32","modified_gmt":"2026-10-09T12:19:32","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.blue-heeler.de\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t
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Privacy Policy<\/strong><\/p>

Unless otherwise specified below, the provision of your personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are not obligated to provide this data. Failure to provide such data has no consequences. This applies only to the extent that no other information is provided regarding the processing operations described below.
“Personal data” means any information relating to an identified or identifiable natural person.<\/p>

Hosting and Server Log Files<\/strong><\/div>

You can visit our website without providing any personal information.<\/p>

Every time you access our website, your Internet browser transmits usage data to us or our web host\/IT service provider, and this data is stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. This processing is based on Article 6(1)(f) of the GDPR, grounded in our overriding legitimate interest in ensuring the smooth operation of our website and in improving our services. <\/p>

Our website is hosted by Hetzner Online GmbH (Industriestr. 25, 91710 Gunzenhausen, Germany; \u201cHetzner\u201d). Hetzner processes the data on our behalf based on a data processing agreement in accordance with Article 28 of the GDPR. <\/p>

Your data may be transferred to third countries outside the European Union for which the European Commission has issued an adequacy decision. For the United States, the European Commission issued an adequacy decision on July 10, 2023, under the EU-U.S. Data Privacy Framework (Art. 45 GDPR), which applies to transfers to certified companies there. If no adequacy decision has been issued by the European Commission or if a recipient in the United States is not certified, data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection\/standard-contractual-clauses-scc_de <\/p><\/div>

Contact<\/strong><\/em><\/p>

Data Controller<\/strong>. Please contact us if you wish. The data controller is: Ira Neumann e.K., Eickedorfer Str. 1A, 28879 Grasberg, Germany, +49 (0) 4208-8285280, info@blue-heeler.de<\/p>

We use Microsoft 365 to receive and send emails (see the section \u201cUsing Microsoft 365 for Email\u201d).<\/p>

Unsolicited Contact by the Customer via Email<\/strong>If you contact us unsolicited via email<\/strong>, we will collect your personal data (name, email address, message text) only to the extent that you provide it. The data is processed for the purpose of handling and responding to your inquiry.If the contact serves to carry out pre-contractual measures (e.g., consultation regarding a purchase interest, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR.If contact is initiated for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. <\/strong><\/em>
We use your email address solely to process your inquiry. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use. <\/p>

Collection and Processing When Using the Contact Form<\/strong>When you use the<\/strong> contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The purpose of this data processing is to establish contact.If the contact serves to carry out pre-contractual measures (e.g., consultation regarding a purchase interest, preparation of a quote) or relates to a contract already concluded between you and us, this data processing is based on Article 6(1)(b) of the GDPR.If contact is initiated for other reasons, this data processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. <\/strong><\/em>
We use your email address solely to process your inquiry. Your data will then be deleted in accordance with statutory retention periods, unless you have consented to further processing and use. <\/p>

Customer Account Orders <\/strong><\/em><\/p>

Customer Account<\/strong> When you open a customer account, we collect your personal data to the extent specified there. The purpose of this data processing is to improve your shopping experience and simplify order processing. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. Your customer account will then be deleted. <\/p>

Collection, Processing, and Disclosure of Personal Data When Placing Orders<\/strong><\/div>
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for the conclusion of the contract. Failure to provide this data means that a contract cannot be concluded. The processing is based on Article 6(1)(b) of the GDPR and is necessary for the performance of a contract with you. <\/div>
Your data may be shared, for example, with the shipping companies and dropshipping providers you have selected, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to the minimum necessary. <\/div>

Your data may be transferred to third countries outside the European Union for which the European Commission has issued an adequacy decision. For the United States, the European Commission issued an adequacy decision on July 10, 2023, under the EU-U.S. Data Privacy Framework (Art. 45 GDPR), which applies to transfers to certified companies there. If no adequacy decision has been issued by the European Commission or if a recipient in the United States is not certified, data transfers are based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection\/standard-contractual-clauses-scc_de <\/p>

WooCommerce Order Attribution<\/span><\/strong><\/p>

Our store is powered by WooCommerce. Its built-in \u201cOrder Attribution\u201d feature tracks the channel through which you arrived at our website, such as source, medium, and campaign (UTM parameters), referring website, landing page, device type, number of page views, and session duration\u2014and stores this information along with your order or customer account. To this end, cookies (so-called \u201csbjs_\u201d cookies) are stored in your browser. The data is processed exclusively on our server and is not transferred to third parties. The purpose of data processing is to evaluate the effectiveness of our marketing measures. <\/p>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal. <\/p>

Advertisement <\/em><\/strong><\/p>

Use of Your Email Address to Send Newsletters<\/strong>We use your email address\u2014regardless of the fulfillment of the contract\u2014exclusively for our own promotional purposes to send newsletters, provided you have expressly consented to this. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list. <\/p>

Use of Your Email Address for Sending Direct Marketing<\/strong>We use your email address\u2014which we received in connection with the sale of a product or service\u2014to send you electronic marketing messages<\/strong> about our own products or services that are similar to those you have already purchased from us, provided you have not objected to this use. Providing your email address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in direct marketing. You may object to this use of your email address at any time by notifying us.<\/strong><\/em> You can find the contact information for exercising your right to object in the legal notice.<\/strong><\/em> You can also use the link provided in the promotional email. There are no charges for this other than the transmission costs based on the standard rates. <\/p>

Shipping Service Provider <\/strong><\/em><\/p>

Sharing Your Email Address with Shipping Carriers to Provide Shipping Status Updates<\/strong>We share your email address with the shipping carrier as part of the order fulfillment process, provided you have expressly consented to this during the ordering process. This disclosure is intended to inform you via email about the shipping status. Processing is based on Article 6(1)(a) of the GDPR with your consent. You may revoke your consent at any time by notifying us or the shipping company, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. <\/p>

Shipping with DHL<\/strong><\/p>

We use DHL Paket GmbH (Str\u00e4\u00dfchensweg 10, 53113 Bonn; \u201cDHL\u201d) to ship our goods. For delivery purposes, we provide DHL with your name and shipping address; if the delivery is to a Packstation or post office, we also provide your DHL postal number. This processing is based on Article 6(1)(b) of the GDPR for the purpose of fulfilling the purchase contract. Your email address will only be shared for shipment notifications with your consent (see the section above). For more information on data protection at DHL, please visit https:\/\/www.dhl.de\/de\/toolbar\/footer\/datenschutz.html. <\/p>

Packstation and Store Locator<\/strong><\/p>

During the ordering process, you can use a locator to select a DHL Packstation or post office near you. The locations are displayed on a Google Maps map; in doing so, your IP address and your search query, among other things, are transmitted to Google (see the section \u201cUse of Google Maps\u201d). The map is displayed only with your consent in accordance with Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. <\/p>

Payment Service Provider <\/strong><\/em><\/p>

Use of PayPal<\/strong>We use the PayPal payment service provided by PayPal (Europe) S.\u00e0.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; \u201cPayPal\u201d) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use payment via PayPal, the data required for payment processing is transmitted to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR.<\/p>

All PayPal transactions are subject to the PayPal Privacy Policy. You can find it at https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a> <\/p>

Use of PayPal Express<\/strong>We use the PayPal Express payment service provided by PayPal (Europe) S.\u00e0.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; \u201cPayPal\u201d) on our website. The purpose of this data processing is to enable us to offer you the option of paying via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, and your device\u2019s location) when you visit the website. Cookies may also be used for this purpose. The cookies enable your browser to be recognized.The processing of your personal data is based on Article 6(1)(f) of the GDPR, which is grounded in our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.<\/strong><\/em>When you select and use PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. For more information on data processing when using the PayPal Express payment service, please refer to the corresponding privacy policy at www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full?locale.x=de_DE#Updated_PS<\/a>. <\/p>

Using PayPal Checkout<\/strong><\/div>
We use the PayPal Checkout payment service provided by PayPal (Europe) S.\u00e0.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449, Luxembourg; “PayPal”) on our website. The purpose of this data processing is to enable us to offer you payment via this payment service. When you select and use \u201cPay via PayPal,\u201d \u201cCredit Card via PayPal,\u201d \u201cDirect Debit via PayPal,\u201d or \u201cPay Later via PayPal,\u201d the data required for payment processing is transmitted to PayPal so that we can fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. <\/div>
Credit card via PayPal, direct debit via PayPal, and “Pay Later” via PayPal <\/u><\/div>
For certain payment methods, such as credit card via PayPal, direct debit via PayPal, or \u201cPay Later\u201d via PayPal, PayPal reserves the right to obtain a credit check, if necessary, based on mathematical and statistical methods using credit reporting agencies. To this end, PayPal transmits the personal data required for a credit check to a credit bureau and uses the information received regarding the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (scores) calculated using scientifically recognized mathematical and statistical methods, which incorporate, among other things, address data. Your legitimate interests will be taken into account in accordance with legal provisions. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, grounded in our overriding legitimate interest in protecting against payment default when PayPal makes an advance payment. <\/div>
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying PayPal. Providing this data is necessary to conclude the contract using your preferred payment method. Failure to provide this data will result in the contract not being able to be concluded using the payment method you have selected. <\/div>
Third-party provider<\/u><\/div>

When paying via a third-party payment provider, the data required for payment processing is transmitted to PayPal. This processing is based on Article 6(1)(b) of the GDPR. To facilitate this payment method, PayPal may then forward the data to the respective provider. This processing is based on Article 6(1)(b) of the GDPR. <\/p><\/div>

Purchase on Account via PayPal <\/u><\/div>

When paying via the “Purchase on Invoice” payment method, the data required for payment processing is first transmitted to PayPal. To process this payment method, PayPal then transmits the data to Ratepay GmbH (Franklinstra\u00dfe 28-29, 10587 Berlin; \u201cRatepay\u201d) in order to fulfill the contract with you using the selected payment method. This processing is based on Article 6(1)(b) of the GDPR. Ratepay may conduct a credit check based on mathematical and statistical methods (probability or score values) using credit reporting agencies, following the procedure described above. The data processing serves the purpose of conducting a credit check for the initiation of a contract. The processing is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in protecting against payment default when Ratepay makes an advance payment. For more information on data protection and which credit bureaus Ratpay uses, please visit https:\/\/www.ratepay.com\/legal-payment-dataprivacy\/<\/a> and https:\/\/www.ratepay.com\/legal-payment-creditagencies\/<\/a>. <\/p>

For more information about data processing when using PayPal, please see the corresponding privacy policy at https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/p>

PayPal “Pay Later”<\/strong><\/p>

If you select the \u201cPay Later\u201d payment method via PayPal (e.g., \u201cPay in 30 Days\u201d or \u201cPay in Installments\u201d), the required information\u2014specifically your name, address, email address, date of birth, as well as order and billing information, will be transmitted to PayPal. Before approving the transaction, PayPal conducts an identity and credit check, as described in the preceding section. Data processing for payment processing is based on Article 6(1)(b) of the GDPR, and the credit check is based on Article 6(1)(f) of the GDPR. <\/p>

Using Google Pay<\/strong><\/p>

On our website, we offer payment via Google Pay, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d). If you select Google Pay, you will confirm the payment in a Google window using a payment card associated with your Google Account. In doing so, Google transmits the data required for the payment (including tokenized card data, name, billing and shipping addresses if applicable, and email address) to us or to the payment service provider we use. This processing is based on Article 6(1)(b) of the GDPR for the purpose of fulfilling the contract. To display the Google Pay button, a connection to Google\u2019s servers is established when you access the product or checkout page, which results in, among other things, your IP address being transmitted to Google. Google itself is responsible for the processing of data within your Google Account. Your data may also be transferred to Google LLC in the United States. For the United States, the European Commission issued an adequacy decision on July 10, 2023, under the EU-U.S. Data Privacy Framework (Article 45 of the GDPR). Google LLC is certified under the Data Privacy Framework. In addition, the data transfer is based on standard contractual clauses, which serve as appropriate safeguards for the protection of personal data (Art. 46(2)(c) GDPR). For more information, please visit https:\/\/policies.google.com\/privacy. <\/p>

Using Apple Pay<\/strong><\/p>

On our website, we offer payment via Apple Pay, provided by Apple Distribution International Ltd. (Hollyhill Industrial Estate, Hollyhill, Cork, Ireland; \u201cApple\u201d). When you select Apple Pay, you confirm the payment on your Apple device, for example, using Face ID, Touch ID, or a passcode. Apple transmits the data required for the payment (including a device-specific card number or payment token, name, billing and shipping addresses if applicable, and email address) to us or to the payment service provider we use. Your actual card number is not transmitted to us during this process. This processing is based on Article 6(1)(b) of the GDPR for the purpose of fulfilling the contract. Apple itself is responsible for the processing within Apple Pay. For more information, please visit https:\/\/www.apple.com\/de\/legal\/privacy\/data\/de\/apple-pay\/. <\/p>

Payment by bank transfer (prepayment)<\/strong><\/p>

Select “Prepayment via Bank Transfer” as your payment method, then transfer the invoice amount to our business account. In this process, the transfer details (account holder\u2019s name, IBAN, amount, payment reference) are transmitted from your bank to our bank and processed by us to match the payment to your order. This processing is based on Article 6(1)(b) of the GDPR. We retain the payment data in accordance with statutory retention requirements (including Section 147 of the German Fiscal Code (AO) and Section 257 of the German Commercial Code (HGB)). <\/p><\/div>

Cookies<\/em><\/strong><\/div>
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Our website uses cookies. Cookies are small text files that are stored in or by the web browser on a user\u2019s computer system. When a user visits a website, a cookie may be stored on the user\u2019s operating system. This cookie contains a unique string of characters that allows the browser to be uniquely identified when the user visits the website again. <\/div>
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Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your web browser, you can be notified before cookies are set, decide on a case-by-case basis whether to accept them, and prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, please note that doing so may prevent you from fully utilizing all features of this website. <\/div>
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The links below provide information on how to manage (including disabling) cookies in the most common browsers:<\/div>
Chrome: https:\/\/support.google.com\/accounts\/answer\/61416?hl=de<\/a>Internet Explorer: https:\/\/support.microsoft.com\/de-de\/help\/17442\/windows-internet-explorer-delete-manage-cookies<\/a><\/div>
Mozilla Firefox: https:\/\/support.mozilla.org\/de\/kb\/cookies-erlauben-und-ablehnen<\/a><\/div>
Safari: https:\/\/support.apple.com\/de-de\/guide\/safari\/manage-cookies-and-website-data-sfri11471\/mac<\/a><\/div>
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Technically Necessary Cookies<\/strong><\/div>
Unless otherwise specified in the Privacy Policy below, we use only these technically necessary cookies for the purpose of making our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to another page and to provide you with services. Some features of our website cannot be provided without the use of cookies. For these features, it is necessary for the browser to be recognized even after you navigate to another page. <\/div>
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The use of cookies or similar technologies is based on Section 25(2) of the TDDDG. The processing of your personal data is based on Article 6(1)(f) of the GDPR, in accordance with our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our services. <\/div>

You have the right to object at any time to the processing of your personal data for reasons related to your particular situation.<\/strong><\/em> <\/p><\/div>

Use of Borlabs Cookies<\/strong><\/div>
We use the Borlabs Cookie consent management tool on our website, provided by Borlabs \u2013 Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; \u201cBorlabs\u201d).<\/div>
This tool allows you to grant consent to data processing via the website\u2014in particular, the use of cookies\u2014and to exercise your right to withdraw consent that has already been granted.<\/div>
The purpose of data processing is to obtain and document the necessary consents for data processing and thereby comply with legal obligations.<\/div>
Cookies may be used for this purpose. The following information, among other things, may be collected: the date and time the page was accessed, information about the browser and device you are using, a UID (randomly assigned, anonymous ID), and opt-in and opt-out data. This data is not shared with third parties. <\/div>
Data processing is carried out to fulfill a legal obligation pursuant to Article 6(1)(c) of the GDPR. <\/div>
For more information about data protection at Borlabs, please visit: https:\/\/de.borlabs.io\/borlabs-cookie\/<\/a> <\/div>

Advertising Tracking Affiliate <\/strong><\/em><\/p>

Use of Google Analytics 4<\/strong>We use the web analytics service Google Analytics, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d), on our website.Data processing is carried out for the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. To this end, Google will use the information collected on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services related to website and internet usage.
The following information, among other things, may be collected: IP address, date and time of the page visit, click path, information about the browser and device you are using, pages visited, referrer URL (the website from which you accessed our website), location data, and purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.Google uses technologies such as cookies, in-browser storage, and web beacons that enable an analysis of your use of the website. The information generated in this way regarding your use of this website is generally transmitted to a Google server in the United States and stored there. There is no adequacy decision by the European Commission for the United States. Data transfer is based, among other things, on Standard Contractual Clauses as appropriate safeguards for the protection of personal data, available at: https:\/\/policies.google.com\/privacy\/frameworks<\/a>. Both Google and U.S. government agencies have access to your data. Google may link your data to other information, such as your search history, your personal accounts, your usage data from other devices, and any other data Google has about you.When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in an anonymized form. The IP address is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area.
The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.For more information on terms of use and data protection, please visit https:\/\/policies.google.com\/technologies\/partner-sites<\/a> and https:\/\/policies.google.com\/privacy?hl=de&gl=de<\/a>. <\/p>

Use of Google Ads Conversion Tracking, Remarketing, and Google Consent Mode<\/strong>We use the online advertising program \u201cGoogle Ads\u201d on our website and, as part of this, conversion tracking (visitor action analysis) and remarketing. Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is stored on your computer. These cookies have a limited validity period and contain a pseudonymous identifier. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means it is not possible to track cookies across the websites of Ads customers.The information collected using the conversion cookie is used to generate conversion statistics. This allows us to determine the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. <\/div>

In addition, we use the remarketing feature of Google Ads. This allows us to show interest-based ads to visitors to our website who have shown interest in specific products on other websites in the Google Display Network, in Google Search, or on YouTube. To do this, your browser is recognized via cookies or a pseudonymous identifier, and information about which pages of our store you have visited\u2014such as products you\u2019ve viewed and items you\u2019ve added to your cart\u2014is stored. Based on this information, visitors are added to target groups (remarketing lists). If you are signed in to your Google Account, Google can associate this information with your account and use it across devices. You can manage your settings for personalized ads at https:\/\/adssettings.google.com. For more information on the types of data processed, visit https:\/\/privacy.google.com\/businesses\/adsservices. The product data for the ads comes from our Google Merchant Center (see the \u201cGoogle for WooCommerce\u201d section). <\/p>

We also use Google Consent Mode. This transmits your consent decision, made via the Borlabs cookie, to Google, and Google services (Google Analytics, Google Ads) adjust their behavior accordingly. Without your consent, no cookies are set or read for analytics or advertising purposes. The transmission of the consent status is based on Article 6(1)(c) of the GDPR in conjunction with Article 7(1) of the GDPR (proof of consent). <\/p>

Your data may be transferred to Google LLC\u2019s servers in the United States. On July 10, 2023, the European Commission issued an adequacy decision for the United States under the EU-U.S. Data Privacy Framework (Art. 45 GDPR). Google LLC is certified under the Data Privacy Framework. In addition, the data transfer is based on standard contractual clauses as appropriate safeguards for the protection of personal data (Art. 46(2)(c) GDPR), which can be viewed at: https:\/\/policies.google.com\/privacy\/frameworks<\/a> and https:\/\/business.safety.google\/adscontrollerterms\/<\/a>. <\/p><\/div>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal.For more information and Google\u2019s Privacy Policy, please visit: https:\/\/www.google.de\/policies\/privacy\/<\/a> <\/div>
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Use of the Meta Pixel (Facebook and Instagram)<\/strong><\/p>

We use the Meta Pixel from Meta Platforms Ireland Limited (Merrion Road, Dublin 4, D04 X2K5, Ireland; \u201cMeta\u201d) on our website. This allows us to track what actions users take on our website after they have seen or clicked on one of our ads on Facebook or Instagram (conversion tracking). In addition, we can display interest-based ads to visitors of our website on Facebook and Instagram, as well as on Meta\u2019s partner services (the so-called \u201cAudience Network\u201d) (remarketing \/ custom audiences). This data processing is used to measure the effectiveness of our advertising and to optimize it. <\/p>

The following information, among other things, may be collected: IP address, browser and device information, pages visited, referrer URL, date and time, triggered events (e.g., product view, adding to cart, purchase, including order value), and cookie identifiers. If you are logged in to Facebook or Instagram, Meta can associate your visit with your account. <\/p>

We are jointly responsible with Meta for the collection of data on our website and its transmission to Meta (Art. 26 GDPR). You can find the agreement regarding this at https:\/\/www.facebook.com\/legal\/controller_addendum. Meta is solely responsible for the subsequent processing. Your data may be transferred to Meta Platforms, Inc. in the United States. On July 10, 2023, the European Commission issued an adequacy decision for the United States under the EU-U.S. Data Privacy Framework (Art. 45 GDPR). Meta Platforms, Inc. is certified under the Data Privacy Framework. In addition, the data transfer is based on Standard Contractual Clauses as appropriate safeguards for the protection of personal data (Art. 46(2)(c) GDPR), available at: https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum. <\/p>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to withdrawal. You can manage your advertising settings at https:\/\/www.facebook.com\/adpreferences\/ad_settings (Facebook or Instagram login required). For more information on data processing by Meta, please visit https:\/\/www.facebook.com\/privacy\/policy\/. <\/p>

Use of OpenAI Ads (Advertising in ChatGPT)<\/strong><\/p>

We run ads on ChatGPT and use the OpenAI pixel on our website to track conversions. The provider is OpenAI Ireland Limited (1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland; \u201cOpenAI\u201d). The pixel is directly integrated into our website and is loaded only after you have given your consent via the Borlabs cookie. We use the pixel to track whether users who clicked on one of our ads in ChatGPT subsequently make a purchase in our store. Data processing is used to measure the success of and optimize our advertising campaigns. <\/p>

In particular, the IP address, technical information about the browser and device, the page accessed, the time of access, a click or ad identifier, and the \u201cpurchase\u201d event\u2014including the order value\u2014are transmitted to OpenAI. For this purpose, the cookies \u201c__oppref\u201d (storage period: 30 days) and \u201c__obref\u201d (storage period: 365 days) are stored in your browser. We receive only aggregated reports from OpenAI regarding the performance of our ads. Processing by OpenAI\u2019s affiliated companies in the U.S. cannot be ruled out. <\/p>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. For more information, please visit https:\/\/openai.com\/policies\/eu-privacy-policy\/. <\/p><\/div>

Use of the ADCELL Affiliate Program<\/strong>We use the \u201cADCELL\u201d affiliate program operated by Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; \u201cADCELL\u201d).When you click on an ad containing an affiliate link, ADCELL places a cookie on your computer for conversion tracking. These cookies are used to ensure accurate billing within the affiliate program by tracking the performance of an advertisement. The cookies detect that you have clicked on the ad and allow the advertiser to trace the origin of the order. In addition, ADCELL uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be analyzed.The information generated by cookies and tracking pixels regarding the use of this website (including the IP address) and the delivery of ad formats is transmitted to an ADCELL server and stored there. Among other things, ADCELL can detect that the affiliate link on this website has been clicked. ADCELL may share this (anonymized) information with contractual partners under certain circumstances; however, data such as the IP address is not combined with other stored data.The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may revoke your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to revocation. <\/div>
You can disable ADCELL tracking here: https:\/\/www.adcell.de\/datenschutz<\/a>. You will then no longer be included in the conversion tracking statistics.You can prevent cookies from being stored by adjusting the relevant technical settings in your browser; however, please note that in this case, you may not be able to use all features of this website to their full extent. <\/div>

Plug-ins and Miscellaneous<\/em><\/strong><\/p>

Use of Google Tag Manager<\/strong>We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d) on our website. This application manages JavaScript tags and HTML tags that are used to implement tracking and analytics tools, among other things. Data processing serves the purpose of tailoring our website to user needs and optimizing it.Google Tag Manager itself does not store cookies, nor does it process personal data. However, it enables the triggering of additional tags that may collect and process personal data.You can find more information on the terms of use and privacy policy here<\/a>.

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Using PixelYourSite<\/strong><\/p>

We use the WordPress plugin PixelYourSite to integrate and manage tracking services. The plugin is hosted on our own server; no personal data is transmitted to the plugin\u2019s developer. PixelYourSite tracks events on our website (e.g., page views, product views, shopping cart and purchase events) and supplements this data with information such as the origin of the visit (traffic source, UTM parameters), landing page, and order details. To do this, the plugin sets its own cookies (e.g., \u201cpysTrafficSource,\u201d \u201cpys_landing_page,\u201d \u201cpys_first_visit\u201d). The data is shared with the services described in this Privacy Policy. <\/p>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal. <\/p><\/div>

Using Google for WooCommerce (Google Merchant Center)<\/strong><\/p>

We use the \u201cGoogle for WooCommerce\u201d extension provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d). We use this to transmit our product data (e.g., product name, price, availability, images) to the Google Merchant Center in order to display our products on Google Shopping, in Google Search, and in Google Ads campaigns. No personal data of our customers is transmitted in this process. In addition, the extension integrates the Google Tag, which is used to transmit conversion data (e.g., purchase event, order value, products purchased) to Google Ads and the Merchant Center. The information in the \u201cGoogle Ads\u201d section applies accordingly; the Google tag is loaded only with your consent (Section 25(1), Sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR). <\/p><\/div>

Use of Google reCAPTCHA <\/strong><\/div>
We use the reCAPTCHA service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d) on our website. The purpose of this check is to distinguish between input by a human and automated, machine-based processing. To this end, your input is transmitted to Google and processed there. In addition, your IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, if necessary, may also be transferred to Google LLC\u2019s servers in the United States. There is no adequacy decision by the European Commission for the United States. The data transfer is based, among other things, on Standard Contractual Clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https:\/\/policies.google.com\/privacy\/frameworks<\/a>. <\/div>
Your personal data is processed pursuant to Article 6(1)(f) of the GDPR based on our overriding legitimate interest in protecting our website from automated spying, misuse, and spam. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR. <\/em><\/strong><\/div>
For more information about Google reCAPTCHA and its privacy policy, please visit: https:\/\/www.google.com\/recaptcha\/intro\/android.html<\/a> and https:\/\/www.google.com\/privacy<\/a>. <\/div>
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Use of Google Maps<\/strong>We use the feature on our website that embeds Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d).This feature enables the visual display of geographic information and interactive maps. When pages containing Google Maps are accessed, Google also collects, processes, and uses data from website visitors.Your data may also be transferred to the United States in some cases. There is no adequacy decision by the European Commission for the United States. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https:\/\/policies.google.com\/privacy\/frameworks<\/a>.The processing of your personal data is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in designing the website in a way that meets your needs and is targeted to your interests. You have the right to object at any time to the processing of your personal data for reasons arising from your particular situation.<\/strong><\/em>For more information on Google\u2019s collection and use of data, please see Google\u2019s Privacy Policy at https:\/\/www.google.com\/privacypolicy.html<\/a>. There, in the Privacy Center, you also have the option to change your settings so that you can manage and protect the data processed by Google. <\/p>

Use of Google Fonts<\/strong>We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; \u201cGoogle\u201d) on our website.Data processing is carried out for the purpose of ensuring consistent font display on our website. To load the fonts, a connection to Google\u2019s servers is established when you visit the page. Cookies may be used in this process. Among other things, your IP address and information about the browser you are using are processed and transmitted to Google. This data is not linked to your Google account.Your data may be transferred to the United States. There is no adequacy decision by the European Commission for the United States. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https:\/\/policies.google.com\/privacy\/frameworks<\/a>.The processing of your personal data is based on Article 6(1)(f) of the GDPR, based on our overriding legitimate interest in ensuring a user-friendly and aesthetically pleasing design of our website. You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data based on Article 6(1)(f) of the GDPR by notifying us. <\/strong><\/em>
For more information on data processing and data protection, please visit https:\/\/www.google.de\/intl\/de\/policies\/<\/a> and https:\/\/developers.google.com\/fonts\/faq<\/a>. <\/div>
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Using Trustindex (Google Reviews)<\/strong><\/p>

To display customer reviews posted about our company on Google, we use a widget provided by Trustindex Ltd. (Ny\u00e1ri P\u00e1l utca 15, 2724 \u00dajlengyel, Hungary; \u201cTrustindex\u201d). The widget is displayed on our website via the Trustindex plugin. In the process, content such as scripts, review texts, and profile pictures of the reviewers may be loaded from servers operated by Trustindex or Google; in the process, your IP address, information about your browser and device, and the page you are viewing are transmitted, among other things. If content is loaded from Google, your IP address is also transmitted to Google. The purpose of this data processing is to display independent customer reviews to visitors of our website. <\/p>

The use of cookies or similar technologies is based on your consent pursuant to Section 25(1), sentence 1 of the TDDDG in conjunction with Article 6(1)(a) of the GDPR. The processing of your personal data is based on your consent pursuant to Article 6(1)(a) of the GDPR. You may withdraw your consent at any time via the \u201cCookie Settings\u201d in the footer of our website, without affecting the lawfulness of the processing carried out on the basis of your consent prior to its withdrawal. For more information, please visit https:\/\/www.trustindex.io\/privacy-policy. Google\u2019s Privacy Policy also applies to the displayed Google reviews: https:\/\/policies.google.com\/privacy. <\/p>

Using Microsoft 365 for Email<\/strong><\/p>

For our email communications\u2014in particular, order confirmations, shipping notifications, and customer service\u2014we use Microsoft 365 (Exchange Online) provided by Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; \u201cMicrosoft\u201d). In this process, the content of the emails as well as metadata (e.g., sender, recipient, date and time, IP addresses) are processed on Microsoft\u2019s servers. Microsoft processes the data on our behalf based on a data processing agreement in accordance with Article 28 of the GDPR. A transfer to the United States cannot be ruled out. For the United States, the European Commission issued an adequacy decision on July 10, 2023, under the EU-U.S. Data Privacy Framework (Article 45 of the GDPR). Microsoft Corporation is certified under the Data Privacy Framework. In addition, the data transfer is based on standard contractual clauses, which serve as appropriate safeguards for the protection of personal data (Article 46(2)(c) of the GDPR). <\/p>

Processing is carried out, to the extent that it serves the purpose of contract performance, on the basis of Article 6(1)(b) of the GDPR; in all other cases, it is based on Article 6(1)(f) of the GDPR, which reflects our legitimate interest in secure and efficient email communication. You have the right to object at any time to this processing based on Article 6(1)(f) of the GDPR for reasons arising from your particular situation. For more information, please visit https:\/\/privacy.microsoft.com\/de-de\/privacystatement. <\/p><\/div>

Data Subject Rights and Retention Periods<\/em><\/strong><\/p>

Retention Period<\/strong> Once the contract has been fully fulfilled, the data will initially be retained for the duration of the warranty period, and thereafter in accordance with statutory retention periods\u2014particularly those under tax and commercial law\u2014and will be deleted once these periods have expired, unless you have consented to further processing and use.<\/p>

Rights of the Data Subject<\/strong>Provided the legal requirements are met, you have the following rights under Articles 15 through 20 of the GDPR: the right of access, the right to rectification, the right to erasure, the right to restriction of processing, and the right to data portability.In addition, pursuant to Article 21(1) of the GDPR, you have the right to object to processing based on Article 6(1)(f) of the GDPR, as well as to processing for the purposes of direct marketing. <\/p>

Right<\/strong> to File a Complaint with the Supervisory Authority<\/strong>Pursuant to Article 77 of the GDPR, you have the right to file a complaint with the supervisory authority<\/strong> if you believe that the processing of your personal data is not lawful.<\/p>

You may file a complaint with, among others, the supervisory authority responsible for us, which you can contact using the following information:<\/p>

State Commissioner for Data Protection of Lower SaxonyPrinzenstra\u00dfe 530159 HanoverTel.: +49 511 1204500Fax: +49 511 1204599Email: poststelle@lfd.niedersachsen.de<\/p>

Right to Object<\/strong>If the processing of personal data described here is based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR, you have the right to object to such processing at any time, with effect for the future, for reasons arising from your particular situation.Once an objection has been filed, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims. <\/p>

If personal data is processed for direct marketing purposes, you may object to such processing at any time by notifying us. Once you have objected, we will cease processing the relevant data for direct marketing purposes. <\/p>

Last updated: October 9, 2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Privacy Policy Privacy Policy Unless otherwise specified below, the provision of your personal data is neither required by law nor by contract, nor is it necessary for the conclusion of a contract. You are not obligated to provide this data. Failure to provide such data has no consequences. This applies only to the extent that […]<\/p>\n","protected":false},"author":612,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-82463","page","type-page","status-publish","hentry"],"yoast_head":"\nPrivacy Policy | Blue Heeler<\/title>\n<meta name=\"description\" content=\"Blue Heeler is committed to data security. 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